makeblock
Background
We designed a campaign to help Makeblock, a global STEAM education solution provider to promote their new product “ Neuron Explorer Kit”.
I lead the creative advertising efforts in conjunction with the Co.media digital marketing department and the client Makeblock, a global STEAM education solutions provider, to promote a new product called “Neuron Explorer Kit.” Makeblock is a Chinese company with award-winning products. Their goal was to launch to the North American market properly. I worked with the digital team to online ads, email marketing and custom landing page. We also worked with an influencer to increase brand awareness through social media.
-December 2018
What I did:
Art Direction
Landing Page Design
Marketing Material Design
Company: Co.media Marketing
Client: Makeblock
Launched: December 2018
Landing Page Link
Challenges+Goals
To drive new product sales and increase brand awareness in the North American market.
Makeblock is a global brand that lacked a predominantly North American market audience which hindered initial interest in their new Neuron Explorer Kit product and overall brand exposure. Our goal was to create brand trust, brand exposure and awareness of their educational products in the North American market.
We created a social media campaign that used multiple methods to introduce their new product to the target audience. I was in charge of all the visuals of the campaign, ensuring they were consistent with their current branding and that their new product was visually appealing in Ads.
Approach
Connecting Makeblock with its potential customers.
Outcome
Goals reached.
Soon after our campaign launched, we got feedback from Makeblock that they have reached their sales goals and the number of leads required for them to produce a profit on the campaign. Their social media campaign on Instagram had great interaction and participation numbers, and those increased followers continue to be active on Makeblock posts today.